Like most newsletter authors, you probably have a blog. Blogs are a great way to offer free content to attract readers and grow your audience, as well as let your bigger fans support you by subscribing to your paid newsletter.
The problem, as with most authors, is that you know readers will dig your content, but they don’t seem to know that you even exist. We’re here to help! We’ve rounded up a few articles with some great tips on increasing traffic to your blog.
Up first is 7 Proven Strategies to Increase Your Blog’s Traffic by 206%by the venerable Neil Patel. Neil offers some great incites in this post. Our favorite bit:
Did you know that self-published books now represent 31% of e-book sales in the Amazon Kindle Store?
Here’s how it works.
When you publish your Kindle book, you can enroll your book in the “Kindle Direct Publishing Select Program.”
That makes your book exclusive to the Kindle Store for 90 days and includes it in the Kindle Owner’s Lending Library, where thousands of targeted readers can borrow it for free. You can even run a free promotion for a paid ebook for 5 of those 90 days.
There are two simple ways to use your Kindle book to drive traffic to your blog or landing page:
1. Link directly to your website inside the book.
2. Use a free giveaway.
But, linking directly to your website isn’t enough to make you stand out. To get even more traffic, use your ebook as a traffic magnet by including a free giveaway…
The self-publishing revolution is underway, and it looks to be a great way to find new readers and draw them to your blog. The entire article is worth your time, so don’t miss this one.
Next, we have How To Increase Blog Traffic: 5 Easy Steps to Stardomby Megan Marrs. There’s some great tips here, but our favorite:
When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site.
Dip your feet and see which social networks work best for you. Is your blog heavy on the visuals? You’ll probably want to set your sights on LinkedIn. Is your blog catered more towards nerd culture? Find the right subreddits and you could strike it big.
If you’re looking for seagulls, you go to the seashore. To drive blog traffic, you need to go to where your flock hangs out. Know where to find your bird of a feather. Understanding your audience is also key for building strong referral links from relevant websites.
Different social networks work for different markets/niches. Take the time to focus on the network where your niche does the best. If photos aren’t your thing, don’t waste your time spinning your wheels in Instagram.
Four our final article we have How to Increase Blog Traffic in 2019 (2 Essential Strategies)by Bill Widmer. The most insightful part of this article touches on the necessity of building links:
Link-building is a major part of SEO these days and a crucial element to learning how to increase blog traffic – plus, the #1 reason SEO is a low-hanging fruit. Most people simply skip this step entirely.
That’s a big no-no. Links are one of Google’s top 2 ranking factors, according to Google’s own Andrey Lipattsev. (If you’re curious, the other in the top 2 is content.)
Link building does require some tedious work, but since links are in the top two ranking factors for Google, you’d be well advised not to skip it.
Hopefully these articles are helpful for building your blog’s readership and increasing sign ups for your premium newsletters.